California-based Travel advertising technology specialist Clicktripz is pursuing “aggressive growth” in Latin America after hiring a new area vice president.
Carlos Gomez’s team has signed large South American OTAs Viajanet Venezuelam, Tiquetes Baratos, Turismocity and Mundi.
Based in Mexico City, Gomez joins Clicktripz from Preferred Hotels and Resorts, where he held the role of regional director.
Prior to this he held managerial roles at Expedia Affiliate Network, Egencia CTS, Radius Connect Worldwide and Mexico Amadeus Mexico.
Clicktripz builds software solutions to serve the needs of suppliers, publishers, advertisers and travellers.
By enabling travel providers to show competitor pricing when customers make a search, Clicktripz describes itself as offering a unique transparency to brands.
The solution also monetises exit traffic for publishers, using precise targeting and granular bidding from competing advertisers.
“For several years US and European travel brands have recognised this evident necessity in the market,” said Gomez.
“It’s only natural for Latin America to then take note of how we can make OTAs more efficient, increasing revenue simultaneously.
“Hence there has been strong demand for this software solution from suppliers, publishers and advertisers.”