Tour operators

Intent Media reports rapid update from advertisers after expanding outside of US

Posted by Lee Hayhurston
Intent Media reports rapid update from advertisers after expanding outside of US

US pay-per-click advertising platform Intent Media has grown its non-US advertiser base 44% following its launch in the UK and Europe at the beginning of this year.

A data-driven advertising solution, Intent Media was established four years ago by a group of former Travelocity executives and has successfully established itself in the US.

In the second quarter of 2015 the firm saw rapid uptake of its advertising platform that was built to help travel firms monetise traffic that does not covert by displaying offers from rival firms.

Recently added advertisers include Alitalia, Emirates, Etihad, Hotels.de, Lowcostholidays, Mr and Mrs Smith, Opodo, Turkish Airlines, Vueling, and Venere.

The Intent network of sites allows brands to reach the millions of shoppers searching for travel products online each day on travel agency and metasearch sites.

Intent’s network includes Budgetplaces, ebookers.com, lastminute.com, LateRooms, Orbitz and Travelzoo.

The firm reported it powered more than 8.7 billion advertisements on travel searches in the second quarter of the year.

Since expanding out of the US at the beginning of 2015, Intent Media has been expanding its presence in Europe, including in the UK, France, Germany and Spain.

It currently works with more than 60 European publishers and advertisers.

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