A former marketing chief at comparison site GoCompare marketing chief has been named as chief marketing officer at On the Beach Group.
Zoe Harris will join the OTA January 2021 having previously worked as marketing director for national and regional newspaper publisher Reach for almost six years.
She began her career in travel as brand manager at Airtours in 1997 after four months experience working as a holiday rep in Kavos.
On the Beach chief executive Simon Cooper said: “Her extensive experience heading up marketing functions at a variety of large digital organisations will be invaluable as we look to further accelerate our progress in 2021.
“We go into next year with a strong balance sheet and look forward to taking advantage of the large number of opportunities that will be available.
“I would also like to take this opportunity to thank Steve Seddon and Dan Roche who have worked together to oversee the group’s marketing function through 2020, on top of their individual roles.
“Whilst 2020 has been heavily disrupted, the improvements that we targeted and delivered are a testament to the capabilities and efforts of Steve and Dan.
“When Zoe joins the group in January, both Steve and Dan will continue with their respective brand and performance marketing directorships.”
Harris added: “Simon and his team have developed and grown a great business and I look forward to being part of the next stage in that journey.
“There is no doubt that the travel industry has had a tough 2020 and, with the prospect of vaccines on the horizon, I believe now is a very exciting time to be moving into this exciting sector.
“The disruptive nature of the group’s business model, alongside incredibly strong performance marketing and a distinctive brand tone of voice is a heady combination.”