Vienna-based online marketplace for multi-day tours, TourRadar, has launched in German as part of expansion plans in Europe.
Customers based in the DACH region can now visit www.TourRadar.com/de to book tours in their native language.
In 2019, Austria and Germany became the company’s fifth and seventh ranked source markets, respectively, based on passenger bookings.
TourRadar, which claims to be the largest online marketplace for multi-day tours through its English offering, said the platform is a first of its kind in Germany.
Travis Pittman, TourRadar chief executive and co-founder, said: “We founded TourRadar in the DACH region, so we’re excited to finally offer our unique service to native German speakers.
“The German language launch is an important first step in our continued growth as a company as we look to localize our offerings across the world.”
TourRadar says it has also seen a recent surge in bookings compared to earlier this year.
And with the recent positive news about COVID-19 vaccines, the company says it sees an opportunity to expand its presence in 2021.
Earlier this year TourRadar launched flexible booking options so travellers can book a tour today and if plans change can postpone their trip and apply a credit to a future tour at no penalty.
“The travel industry has been hit hard by the pandemic but we’re starting to see signs of a rebound,” said Iris Serbanescu, director of partnerships at TourRadar.
“We want to use this German market launch as an opportunity to help tour operators and destinations be discovered by a new audience of customers.”