Accommodation

Bedsonline offers agents trends-based marketing collateral

Posted by Ben Ireland on
Bedsonline offers agents trends-based marketing collateral

B2B accommodation provider Bedsonline has launched a platform to equip travel agencies with live destination trends.

The Compass tool harnesses Bedsonline’s live data to help agents identify top trending destinations and offers.

It also gives agents access to marketing collateral for trending destinations which can be personalised to target their customers via email or WhatsApp.

Data includes average booking lead times; and a selection of the top properties available, featuring the very best rates and conditions.

Gareth Matthews, marketing director at Bedsonline, said: “The demand for travel is beginning to return, although of course there is still significant disruption and volatility that is regularly changing the status quo regarding the most popular source / destination corridors. As a leader in our sector we have access to a wealth of live booking data that we wanted to put at the full disposal of our valued customers.

“We´ve spent the lock-down period preparing The Compass – amongst other new tools and initiatives – to give our Bedsonline travel agent partners a powerful new platform to help them understand the market trends, access a curated set of top products in trending destinations, and provide them with powerful yet user friendly tools to help them market directly to the final consumer.”

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