Leading GDS and travel technology provider Sabre Corporation has struck a 10-year partnership with Google Cloud to “co-create the future of travel”.
The partners say they aim to “digitally transform the traveller’s experience” combining Sabre’s heritage and expertise in travel with Google’s technology know-how and scale.
“The 10-year-strategic partnership between Google and Sabre will enable the travel provider to improve operational agility while developing new services and creating a new marketplace for its airline, hospitality and travel agency customers,” a statement said.
Sean Menke, Sabre president and chief executive, said: “This is a really exciting time for Sabre, our customers, employees and other key stakeholders.
“For decades, Sabre has made travel easier for people on the go and within the industries that serve them. Today, we embark on a new transformational journey with Google.
“As our preferred cloud provider and broader strategic partner, Google Cloud will help to accelerate our digital transformation and ability to create a new marketplace and critical products and systems focused on our customer needs for decades to come.”
As part of the agreement, engineers and business leaders at both companies will work together on three main initiatives:
● Improving Sabre’s technology capability: Sabre will begin the process of migrating its IT infrastructure to Google Cloud. Sabre said this will provide advanced support and greater flexibility to meet its technology objectives.
● Using Google Cloud tools to enhance and optimise travel: Google Cloud’s data analytics tools will enable Sabre to enhance the capabilities of current and future products.
● Driving a broader innovation framework: The two companies will pool talent and assets to “imagine, develop and deploy future capabilities that will advance the travel ecosystem, benefiting all market participants”.
“We are thrilled to work with Sabre through this important initiative to bring together the strengths of both our companies and accelerate innovation in the travel industry,” said Thomas Kurian chief executive of Google Cloud.
“We believe our partnership will deliver more personalised experiences for travellers, saving time and providing greater convenience that will ultimately raise the standard for the travel industry overall.”
“At Google we build tools to help others, so a big part of our mission is helping other companies realise theirs. We’re so glad that Sabre has chosen to work with us to further their mission of building the future of travel,” said Sundar Pichai, chief executive of Google and Alphabet.
“Travellers seek convenience, choice and value. Our capabilities in AI and cloud computing will help Sabre deliver more of what consumers want.”