Former Love Holidays and Tui marketing boss Christian Armond has been appointed by Ocean Holidays Group as its first marketing director.
Armond joins the Essex-based destination and luxury holidays specialist having left OTA Love Holidays last October after a year as marketing director.
Prior to that he worked in digital marketing at Tui for just over four years, latterly as head of digital marketing overseeing SEO, PPC, display, affiliates, and biddable social.
More: Former Tui digital marketing head joins Love Holidays [Jan 18]
Ocean Holidays comprises consumer brand Ocean Florida and upmarket concierge operator Winged Boots, which Armond is tasked with drive continuing growth for.
He will also oversee the B-B Ocean Beds brands, which supplies accommodation to trade partners. Armond is the first non-founder to oversee marketing for the group’s three brands.
Harry Hastings, co-chief executive of Ocean Holidays Group, said: “‘The next phase of our scaling-up plans will rely heavily on the success of our performance-led marketing and we are delighted to be welcoming Christian into our management team as group marketing director. He is the right leader for this new role, with the track record to match.”
Armond, added: “I’m hugely excited to be joining the Ocean Holidays team, and was very impressed with the strategic vision for the business to build on Ocean Florida’s position as the leading Florida specialist, and Winged Boots expertise in personalised luxury travel management”
Ocean Holidays Group has offices in Romford, Essex, and Orlando, Florida. It has seen an average annual revenue growth rate of 30% over the past five years, surpassing £60million revenue in 2019.