Technology

Cendyn acquires hotels revenue and profit optimisation platform Rainmaker

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Cendyn acquires hotels revenue and profit optimisation platform Rainmaker

The Rainmaker Group has been acquired by cloud-based software and services provider for the travel and hospitality industry, Cendyn.

The Rainmaker Group is a leading revenue and profit optimization platform for hotels, resorts and casinos. Cendyn will now integrate the group’s solutions to drive performance by aligning operations, marketing, sales and revenue.

As part of the acquisition, Rainmaker co-founder, Tammy Farley will move into a board member role.

Farley commented: “Like Rainmaker, Cendyn has a been a global leader in the hospitality industry for many years.

“Our vision to deliver superior and demonstrable value to our customers is reflected in this exciting acquisition as we can now take our innovative revenue platforms to the next level with Cendyn.”

The companies will enable hotels, resorts and casinos worldwide to work with one partner to benefit their performance through an integrated process.

Tim Sullivan, Cendyn president, said: “We are thrilled to welcome The Rainmaker Group to the Cendyn family. With deep experience in hospitality and a long track record of driving performance for their customers, we see a great alignment of our two companies and opportunity for continued innovation in the space.

“This acquisition will ultimately enable teams to work more closely together, providing alignment across sales, marketing, and revenue management.

“With our combined data-driven approach to pricing and marketing automation, we will drive higher returns for our customers.”

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