Pricing intelligence specialist Infare has launched a new revenue management tool for airlines.
Pharos is described as a “next-generation business intelligence” tool for airlines offering market insight of competitive airfares, from real-time snapshots to demand curve analysis.
The cloud-based intelligence solution lets airlines harness the power of Infare’s fare data.
Infare said Pharos help airlines identify the most profitable revenue management strategies by providing a graphical display of fare data.
Nils Gelbjerg-Hansen, chief executive of Infare, said: “For airlines of all sizes, pricing intelligence is a crucial driver of profitability and we are a key enabler for enhancing this.
“With Pharos, we are launching the next-generation tool of choice for analysing competitive pricing behaviour.
“Carriers can earn hundreds of millions of dollars annually by using Pharos’ visually intuitive analysis functionality to unlock fare pricing opportunities through identifying and tracking competitor patterns.”
The Pharos software streams, visualises and tailors rapidly changing market data from more than 1,300 sources and can be personalised to the needs of each airline.
Gelbjerg-Hansen added: “With its intuitive interface and rich visualisations, Pharos makes any airline’s revenue management more efficient and thereby more profitable.
“The software, like all our products, is cloud-based, and complements C-suite systems, drilling down in granular detail to reveal underlying market trends and behaviour.”
Pharos allows dynamic comparisons between carriers, using a rules-based model to instantly identify and display competitive fares.
Infar said this feature “automates peer group analysis, eliminating repetitive tasks and transforming revenue management effectiveness by revealing competitor pricing structures and business strategy”.
“Infare is relied on by the world’s top travel businesses to enhance their market advantage, through our cutting-edge technologies and intelligent pricing insights.
“This latest release provides our customers with a highly advanced analysis tool, guiding revenue managers’ strategies in making more efficient business decisions,” said Gelbjerg-Hansen.