Travel technology firm Fareportal has completed the first consumer brand integration of Routehappy by ATPCO’s rich content.
The aviation industry standard’s Universal Product Attributes (UPAs) has been added to the seat selection map on Fareportal’s CheapOair.com and OneTravel.com websites.
It shows flight shoppers photos of the selected seat with a description of features giving consumers details of seat type, legroom, and the experience they will have before booking a flight.
The feature appears when consumers are shopping for flights for two or more passengers.
UPAs include photos, videos, and 360-degree cabin tours, along with headlines and descriptions of an airline’s products and services based on aircraft type, cabin, time of day, and more.
Routehappy said its content management solution enables Fareportal to target the seat images across different sub-fleets, cabins, and seats so that consumers see only accurate and relevant UPAs for the specific flight they are shopping.
Once a consumer has selected a flight, they are shown a seat map that incorporates this targeted seat content for 19 carriers.
Sam S Jain, founder and chief executive of Fareportal, said: “Fareportal is always looking for ways to incorporate next generation features into the flight shopping experience.
“As the first consumer booking channel to integrate UPAs into our seat map, we are providing our customers with more choice, greater transparency, and added value.
“Fareportal will continue to push new integrations that make our customers’ flight shopping experience easier.”
Jonathan Savitch, chief commercial officer at Routehappy, added: “The use cases for Routehappy rich content are endless, as are the pain points it solves.
“This original integration of our UPAs at the point of sale showcases the benefits we deliver to airlines, who can now merchandise their products more effectively on third party channels.
“It also highlights the benefits for shoppers and the advantages of a more consumer-friendly experience. Fareportal’s seat map shows that the retailing of flights is only getting stronger.”