Ten thousand hotels have signed up to online travel agency Hotel Bonanza.
Recent properties to join with the OTA, which charges hotels 8% commission, include Edwardian Hotels London, Yotel, Corus & Laura Ashley Hotels, MGM Muthu Hotels, Crerar Hotels, A Curious Group of Hotels and The Edinburgh Collection.
Its client portfolio includes hotels, B&Bs, apartments, hostels, private houses, holiday homes, chalets and campsites.
Co-founded by Suzie Barber and Bhavin Swaly in 2017, Hotel Bonanza also offers its Bonanza Club members a discount on each booking.
Hotel Bonanza does not impose rate parity clauses, which it says means accommodation providers are free to sell at whatever price they like. It also doesn’t charge for premium listings with default listings decided by a combination of proximity to search location and price.
Three months after they make their first booking, members are charged £10 per year, which entitles them to a 5% discount on every booking. In addition, properties can set up extra discounts and incentives, such as complimentary drinks, complimentary spa treatments and discounted meals, to encourage bookings.
Co-founder Suzie Barber said: “We are thrilled with the response we’ve had so far.
“Hotels are on a major drive to reduce the true cost of guest acquisition and are fed up with extortionate commissions and rigid contracts imposed by the big players. We offer value for money, fairness and transparency – a genuine alternative for both consumers and accommodation providers.”
Hotel Bonanza says it is “taking steps” to register thousands more properties in the UK, Europe, Australia, New Zealand, Asia, US and Canada including a “major marketing drive”.