The 2017 Travolution Summit will hear from leading travel firms about how they see emerging technologies and artificial intelligence affecting their businesses.
Sam Turner, global director of sales at B2B supplier Hotelbeds, will explain how AI will help travel companies to make sense of the vast quantities of data they collect.
He will also look at the implications for emerging customers interfaces like voice and the increasingly dominant mobile channel.
In another keynote session TripAdvisor head of destinations for EMEA Justin Reid will talk about the potential for AI to fast track customers to the product they want.
The challenge for travel is how the information that’s most relevant to that particular customer can be surfaced quickly and efficiently every time to reassure them that there’s no better deal still out there waiting to be unearthed,” he said.
Nena Chaletzos, founder of UK start-up Travel Genetics will tell delegates how its propriety AI-driven technology works to understand the attributes of product so it can be matches to clients’ need, has brought her to the attention of a major Silicon Valley incubator.
The Summit will conclude with a focus on emerging technologies and how they are changing the digital products channel firms are developing to make the customer experience more relevant, easier and frictionless.
Supriya Uchil, chief product officer of Priceline-owned Rentalcars.com, who previously worked for Amazon on its Kindle programme will explain how the car hire giant is looking to use emerging technologies to delight customers by exceeding expectations.
Summit sponsor Zen3 will then demonstrate how artificial intelligence is being used in its contact centre analytics product Sayint to help client Teletext Holidays better understand customer sentiment and needs and in doing so boost its brand reputation.
To round off the day the Summit will hear from Thomas Cook chief marketing and digital officer Gilles Despas who will discuss the key issues and opportunities emerging technologies present traditional travel firms in an interview with Travolution editor Lee Hayhurst.
“This year’s agenda offers a broad perspective from the travel industry about the potential impact of the some of the most powerful technologies ever invented which are already revolutionising all aspects of our lives.
“We don’t want to set out to scare people or to present this as science fiction or a panacea to all the industry’s challenges, but to take a serious practical look at what it happening today and what travel firms can expect in the near term,” said Hayhurst.
This year’s summit headline sponsor is international payments technology firm EQ Global which will run a workshop on the changing regulations on payments and what opportunities there are for travel firms to drive additional revenues.
Workshops will also be provided by Amadeus on its sector specialist Travel Audience programmatic marketing platform, Reevoo on how to use user generated content in marketing and Zendesk on how to build a multi-channel consumer experience.