Flight Centre-owned StudentUniverse is ramping up its UK marketing strategy.
The travel booking site for students and youth believes that travel is essential to a modern education.
To reach more young people, it is working with Youtube influencers, introduced its mobile app to the UK and is sponsoring the TNT Travel Show.
It has also partnered with Tourism Australia and it touring UK university campuses giving students the chance to win a trip to Sydney.
The youth booking site has implemented a wide range of successful marketing activities as it aims to increase market share in the student and youth travel sector:
StudentUniverse launched in the UK in 2013 and was acquired by Flight Centre Travel Group in 2015. It also operates inspiration platform Journeys are Made @ GapYear.com.
Brand Leader Dan Baker said: “In America, StudentUniverse is the largest youth travel booking site and we’re working hard to build similar brand awareness among students in the UK.
“In the last year alone, we’ve launched our inaugural advertising campaign, partnered with a YouTube star for the first time and achieved many other firsts.”