Travel systems developer Tigerbay will unveil a new virtual reality ski holiday simulator developed in partnership with operator Mark Warner at next week’s Travel Technology Europe trade show.
The Cardiff-based technology firm will be sharing a stand with parent Atcore Group for the first time since it was bought in 2015.
The firms’ stand will offer visitors a chance to test the virtual reality with 360 degree headsets showcasing a chalet break and skiing in the popular French resort of Val D’Isere.
Carl Morgan, managing director of Tigerbay, said: “Virtual reality is fast becoming a part of mainstream digital content across all industries, so travel businesses must keep an eye on these latest developments to best bring their products to life.
“An experience-rich holiday like skiing is ideal for a superb virtual reality experience, and Tigerbay is proud to pioneer this new offer alongside Mark Warner.”
Tigerbay and Atcore will be exhibiting its full range of tour operator technologies designed for large and medium-sized travel companies.
Both brands offer reservation and e-commerce platforms with Atcor’s Atcom used by some of the world’s largest travel brands, and Tigerbay by specialist tour operators.
Dave Cruickshank, chief executive of Atcore, said: “Travel companies today are facing a technology arms race, blinded by choice, peppered with options.
“Our job as a travel technology group is to provide leisure travel providers, of any size and shape, with clear, easy platform choices that are totally relevant for their business and how they sell to consumers.
“The two platforms we are showcasing at TTE – Atcom and Tigerbay – complement one another and co-habit well. They allow us to target the widest range of tour operators from some of the largest in the world on Atcom, including TUI and Thomas Cook, to some of the most specialised on Tigerbay, including Voyage Jules Verne, Mark Warner and Beachcomber Tours.
“This is the first year we have been able to profile Tigerbay on our stand. Now part of our family, Tigerbay is benefitting from the unfair advantage that being part of Atcore gives them. As part of the group it has access to Atcore’s technical expertise and group capabilities including infrastructure services, search and third party connectivity.”
Cruickshank will be joining a session moderated by Travolution editor Lee Hayhurst titled “Does investment in technology make travel innovative?” during TTE at 2.40pm on February 22 in the Innovation Theatre.