Up to 15 start-ups are to be given the stage to showcase their businesses at Travel Technology Europe this year as the show announced it will nearly double the size of its Launchpad.
Launchpad began in 2016 with eight exhibitors receiving marketing support and a free stand to display to the show’s 5,900 attendees.
Last year’s winner of the show’s Travel Technology Disrupt Award – bd4travel – got a free full-sized stand at the 2017 show, worth £8,000.
It attracted the likes of Expedia by using big data and ‘digital empathy’ to help tailor online travel searches to users.
Travel Technology Europe in 2017 takes place at Olympia London on February 22 and 23 and around 130 travel technology suppliers are expected to attend.
“Winning a stand at the next Travel Technology Europe show is an incredible ‘leg-up’ for us,” said Helge Moser, marketing manager, bd4travel. “Not only do we get to save some of our budget, which is so crucial to keep start-ups afloat, but we get unprecedented networking opportunities to meet people from around the world.”
“We got involved speaking in panels and got validation and incredible feedback on future ideas and products from our possible end users.”
Sam Cande, group commercial director at Travel Technology Europe added: “The show has a history of introducing buyers to innovation so it means a lot that by supporting these start-ups, we’re truly helping them excel to drive the industry forward.”