Skyscanner reveals its latest Horizons Report

The latest search and destination insights for June-August

Price comparison site Skyscanner has released its latest Horizons report, highlighting insights into booking windows, destination choices, and trending destinations across the EMEA, AMER and APAC regions.

The analysis is based on Skyscanner’s proprietary forward-looking Travel Insight data, comparing traveller behaviour and search trends year-on-year. 

It found that across the board, travellers are planning further ahead compared to the previous year, marking a return to traditional seasonality in 2024. 

Travellers in EMEA are exhibiting strong confidence, with increases in trips booked further in advance (greater share of 60-89 day and 90+ day booking windows).

More than half (53%) of EMEA travellers are opting to explore Europe, marking a 4% increase from the previous year. Southeast Asia also sees a rise in popularity, suggesting a trend towards both proximity and affordability.

Across all regions, average trip lengths are slightly down or flat year-on-year for many popular destinations.

Spanish and Greek destinations dominate the most popular destinations searched on Skyscanner, with Bangkok, New York City and Sydney also popular for long-haul travel.

Destinations with the biggest year-on-year increases in search volumes reflect a mix of wanting to explore new places, as well as those with new route connections.

Victoria, Canada; Marmagao in India; Panama City; Bol in Croatia; Pristina, Kosovo, and Lampedusa in Italy are all experiencing significant search volume growth with EMEA travellers, while New Delhi and Shanghai are experiencing the biggest growth amongst APAC travellers.

Jeddah, Dubrovnik and Victoria in Canada are also trending. 

Pangkalan Bun, Indonesia is the only trending destination with an increase in average trip length.

Zeynep Mutlu Bigalı, head of destination partnerships: “Our latest Horizon insights reveal a travel landscape that is both familiar and evolving. 

"While traditional seasonality is returning and popular destinations remain in demand, travellers are also seeking value and exploring options closer-to-home. 

"Across Skyscanner’s platforms we have seen incredible demand at the start of the year and we expect this to continue as we head into the summer, especially in regions such as Europe, North America and North Asia.”

"At the start of 2024, Skyscanner saw record travel demand, outperforming the global flights market and was the fastest growing metasearch in 2023."