Expedia Group announces two new Sustainable Travel Programmes for destinations

Following successful pilots, Expedia Group is now accepting submissions

Expedia Group has revealed the launch of two new programmes designed to support destination marketing and management organisations (DMOs) in becoming better environmental stewards and helping ensure travel is truly a "force for good" in local communities. 

The Destination Climate Champions and the Destination Giveback Initiative are aligned with Expedia Group’s Open World social impact and sustainability strategy.

According to Expedia Group Media Solutions Sustainable Travel Study, 90% of consumers already look for sustainable options when booking. 

Half of consumers would be willing to pay more for a trip if the travel options were more sustainable, meaning destination communities that offer more responsible tourism choices stand to enjoy economic benefits as well.

“Responsible, sustainable travel means experiences that support local communities, while also protecting natural environments. Success requires collective effort – this is critical for the future of global travel,” said Aditi Mohapatra, vice president of global social impact and sustainability of Expedia Group. 

“Many DMOs are eager to take proactive actions on sustainability and social impact but may need initial support to get there. 

"Expedia Group has invested in two new programs to further our destination partners’ capabilities, to transform local travel offerings, and empower travelers to make more responsible travel choices.”

Expedia Group has partnered with the Travel Foundation, a leading industry NGO, to launch a first-of-its kind educational programme for DMOs called Destination Climate Champions. 

The online training course and peer learning network equips DMO staff with the knowledge and skills to serve as climate champions and incorporate a climate lens into their day-to-day work, while also creating a destination specific Climate Action Plan. 

The Destination Climate Champions programme is being piloted with 30 destinations and three geographic cohorts across Europe, New Zealand, and the Northwest of the U.S. 

The pilot cohorts began the training in February 2024 and the course will be available globally to additional DMOs later this year. 

There is no cost to participate and interested DMOs can register here.

“We are excited to embark on this transformative journey and support our DMO partners in this space,” said Rob Torres, senior vice president, Media Solutions at Expedia Group. 

“We understand that for many of our partners, the topic of sustainability is an urgent issue to address, but is often complex, and it can be hard to know how to put words into meaningful action. 

"Our partnership with Travel Foundation reflects our shared vision of a travel industry that prioritises both people and the planet. We’re providing DMOs with a step-by-step program that helps them to create a more environmentally-conscious approach to driving demand to their destinations.”

The Destination Giveback Initiative has been launched to further support destinations and local communities.

Expedia Group makes donations to local causes identified together with its DMO partner on behalf of both parties.

Depending on the destination’s overall level of partnership, the selected cause may also receive extra promotion across Expedia Group’s global marketing channels.

As an example, Destination Canada is one of Expedia Group’s most valued destination partners and  engaged with the Destination Giveback Initiative in 2023 as part of their overall partnership.