DidaTravel signs agreement with Visit Oman to drive demand from China

Agreement is for the coming years

Global travel distribution company DidaTravel has revealed it has signed a Memorandum of Understanding (MOU) to enter into a strategic partnership with Visit Oman while at ITB Berlin this week.

The tech-driven firm will work with the National Travel Operator to promote the country to itsnetwork of 25,000+ travel trade partners in China. 

The MOU outlines potential areas of collaboration between DidaTravel and Visit Oman, which include DidaTravel offering Visit Oman's varied portfolio of contracted properties, transfers, and experiences to their extensive B2B network through API integration. 

Visit Oman will now be able to access DidaTravel's consolidated portfolio of Chinese travel trade customers. 

The two companies will embark on joint marketing initiatives to increase brand awareness and drive travel demand from China to Oman.

Jinyan Li, VP global account management of DidaTravel, said: “We are thrilled to partner with Visit Oman and leverage our B2B distribution network to introduce the beauty and cultural richness of Oman to our extensive network of travel partners in China. 

"This collaboration holds immense potential to foster cultural exchange and strengthen ties between our nations."