Hotelbeds to offer enhanced B2B reach with new Star Collection

Star Collection Online properties will first in search results

B2B accommodation distributor Hotelbeds has launched a collection of partner hotels that will benefit from enhanced exposure among its travel agent clients.

The Star Collection Online will have its own microsite to increase visibility on the Hotelbeds wholesale channel and the firm’s Bedsonline retail platform.

The properties in the collection will appear at the top of search results on Hotelbeds’ booking platform.

Participating hotels will also gain access to the more than 60,000 tour operators, points redemption schemes, airlines, and retail travel agents.

Star Collection Online hotel partners will benefit from useful insights to maximize their distribution by receiving custom-made training sessions on Hotelbeds’ hotel extranet, MaxiRoom, and will have access to business intelligence reporting tools.

Featured hotels will also receive special discounts on Star Collection upgraded printed brochures, which have been recently re-designed to showcase the Hotelbeds global portfolio.

Sam Turner, wholesales sales and sourcing director at Hotelbeds, said: “I’m very proud to announce the launch of Star Collection Online.

“This forms part of our long-term commitment to increasing both revenues and margins with incremental bookings for our hotel partners.

“Star Collection Online will allow our hotel partners to achieve greater visibility for their properties globally, whilst our B2B travel buying clients will also benefit from curated high-quality content to inspire bookings along with an easy-to-use platform.”

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