Travolution is hosting a free afternoon of sessions at the forthcoming Eyefortravel Europe event in London focusing on travel trends in the digital age.
Attendees at the four sessions are being offered 15% off the full delegate fee for attending the three-day event being held at the Park Plaza London Victoria on June 6 from 2.30pm-5pm.
Delegates will hear from leading brands and web optimisation experts Yieldify about how Customer Journey Optimisation is replacing more traditional conversion optimisation techniques.
The sessions will also focus on the ever-changing but increasingly important payments landscape with technology specialist Ixaris.
And Qubit will explain what lessons travel can learn from the world of fashion retailing when it comes to applying Artificial Intelligence to optimise your mobile shopping experience.
Finally, we’ll look at the area of packaging product and how firms can meet increasing demand for unique, tailor-made experiences while offering peace of mind and reassurance.
Lee Hayhurst, Travolution editor said: “We’re delighted to be working alongside Eyefortravel again this year to give our readers a taste of this popular annual conference.
“Our sessions have been designed to provide firms from all walks of the travel sector the latest insight into how they can match business imperatives with customer demands.”
To sign up to attend click here
Travel in the digital age – agenda
Building travel customer journeys that convert
The end goal for travel and hospitality brands used to be securing the booking – but now, that’s not enough.
In this panel session optimisation experts Yieldify will explain why Conversion Rate Optimisation (CRO) is evolving to Customer Journey Optimisation (CJO) as travel brands compete to provide a better overall experience for visitors online.
We’ll be joined by leading brands in travel to hear about the challenges and opportunities understanding the customer journey presents.
Attendees will learn how they can deliver journeys that improve discovery, boost conversions, and drive loyalty with visitors browsing, booking and beyond.
Romain Sestier, head of data, Yieldify
Ross Matthews, chief marketing officer, Icelolly
Why it pays to get your payments right
No other sector is facing disruption in quite the same way as the payments industry thanks to the emergence of new forms of payment, tighter regulation, and evolving customer behaviour.
A travel industry that has had to get used to the banning of credit card charges is also facing tougher demands from suppliers and card issuers as they look to de-risk their businesses.
Meanwhile the cashless society comes every closer to reality but cyber security remains a growing threat. What does the future look like? What role will blockchain play? How must business adapt?
Jasper Ehrhardt, Commercial Director, Ixaris
Using Artificial Intelligence to optimise your mobile offering
As customers continue to shift to mobile, how does a sector that wants to offer choice and breadth cope with the reduced real estate on handheld devices?
The trick is to do some of the curation and filtering customers traditionally do on desktop interfaces behind the scenes. How will AI and machine learning help travel firms get this right?
In this session web optimisation specialist Qubit will explain what lessons it has learned from the fashion retail sector and how these can be adapted to travel.
Daniel Bensley, business development manager travel, Qubit
A responsible approach to the new age of holiday packaging
As travel firms in Europe face new and broader regulations governing the sale of packages designed for the digital age what does this mean for the players involved in this durable sector.
The session will discuss how the package appears to be gaining new prominence with the likes of Expedia and booking.com touting themselves as full service travel providers.
But as agents and operators look to differentiate themselves by offering flexibility and new product ranges like tours and activities what are the challenges, opportunities and responsibilities they face?
Alex Rogers, head of global strategic partnerships, Holiday Taxis
Jon French, business development, Hotelbeds
William Burton, chief executive, Awesome Experiences