Travel software firm CodeGen is to showcase how travel firms can use artificial intelligence to boost conversion at Arabian Travel Market.
The developer’s FLAIR products, that include applications for driving personalised travel search results using machine learning and natural language processing, will be exhibited at this month’s event.
They can run separately or in tandem with CodeGen’s TravelBox technology platform.
CodeGen will also be exhibiting its TravelBox Surf solution, which enables product aggregation across devices and combines personalisation, intelligent search capability and additional post-booking functionality.
Mark Melzack, senior sales and marketing manager at CodeGen, said: “CodeGen is dedicated to pushing the boundaries in technology, with a commitment to heavily investing in innovative research to discover new capabilities of what technology can do. Personalisation is becoming more of an integral factor for consumers therefore businesses need to be one step ahead and be able to identify and present the right options on demand.
“We are thrilled to be showcasing at Arabian Travel Market for the first time and we’re certain visitors will be impressed with CodeGen’s suite of software solutions for their businesses.”
CodeGen will be at stand TT1665 at Arabian Market Travel trade show, taking place at the Dubai World Trade Centre from April 22 to April 25.