Air

PSI and ForwardKeys strike deal to use travel data for targeted marketing

Posted by Lee Hayhurst on
PSI and ForwardKeys strike deal to use travel data for targeted marketing

Location-based marketing specialist PSI, Posterscope’s international division, has struck a deal to use travel data supplied by ForwardKeys.

The data will power PSI’s media planning systems which are used in city centres and airports.

ForwardKeys draws data from all major global air reservation systems and selected airlines and tour operators to analyse more than 17 million booking transactions daily.

This is enhanced with further independent data sets plus data science to paint a picture of who is travelling where and when, and to predict future travel patterns.

This will be integrated with PSI’s Outdoor Consumer Survey insight, plus location heat-mapping across 48 of the most prominent global cities.

PSI will be able to advise partners on the best solutions to target business and leisure audiences as they fly between, and spend time in, major world cities.

James McEwan, deputy managing director at PSI, said: “We are very excited to be joining forces with ForwardKeys, a company that shares our cultural values and our passion for understanding global travel trends.

“Access to this real-time, actionable and future-facing information will enable us to advance our strategic planning capabilities and further increase the effectiveness of client campaigns.”

Olivier Jager, chief executive of ForwardKeys, added: “We are delighted to be collaborating with PSI.

“As the world’s largest international OOH specialist, PSI’s use of ForwardKeys’ insight within its sophisticated location-marketing planning provides strong endorsement of the quality of ForwardKeys’ data.”

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