Tour operators

‘Tinder of travel’ created by Super Break to help customers discover destinations

Posted by Ben Ireland on
‘Tinder of travel’ created by Super Break to help customers discover destinations

Super Break has launched a new destination finder tool that it is calling ‘The Tinder of Travel’.

Discover Your Destination allows the operator’s customers to swipe right or left – like the popular dating app – to show their travel preferences.

Pictures depicting different type of holidays appear and users swipe right to say they are interested or left to indicate it’s not up their street.

After 15 swipes – or clicks if you use a laptop or desktop – Super Break’s programme will tell users what type of traveller, out of eight categories, they are.

You can then continue to find more information on the type of holiday that suits you, or browse for hotels that fit the criteria or play the game again if you don’t feel the results are accurate.

After a quick play around, Travolution is told we are a food fanatic – a reasonable reflection of our interests.

Other categories include ‘thrill seeker, ‘culture vulture’, ‘city escaper’, ‘entertainment lover’, ‘stress buster’, ‘fun finder’ and ‘active traveller’.

Super Break’s own recent research found that 38% of Brits booked to visit a destination after falling in love with it on picture-led social media platform Instagram.

Head of marketing Katherine Scott said: “It’s clear the influence social media has on our travel choices – inspirational imagery has a huge role to play in helping us to make a more informed decision about where we’d like to visit and the experiences we hope to take part in while on holiday.

“Our tool, Discover your Destination, was created due to the rise in millennials using Instagram when choosing their next trip. We hope it helps those looking for ideas by matchmaking fantastic photography with bespoke breaks, as well as provide inspiration for those who simply wish to make the most out of their trip and take the perfect snap.”

The tool, which took two months to create, uses photography from travel influencers such as Glasses Girl and Cruise Miss.

It follows Super Break’s brand refresh in June this year, which included a redesign of its website and a branding overhaul.

Have a go here.

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