Technology

ECR Retail Systems offers airlines commission for in-flight attraction bookings

Posted by Ben Irelandon
ECR Retail Systems offers airlines commission for in-flight attraction bookings

Airlines and their crew are being offered commission to sell attractions in destinations in flight.

London-based ECR Retail Systems has launched in 16 destinations, including London, Paris, New York, Rome and Hong Kong.

It means cabin crew can generate and take payment for commission-based attraction tickets. They take a slice while the customer pays the same as they would at the gate.

Tickets are issued via a handheld ECRGo2 payment machine, launched earlier this year, which accepts card and contactless.

ECR Retail Systems says it incentivises cabin crew and airlines to make ancillary revenue. It pays commission to the airline, and it is up to the airline to decide whether to pass that on to cabin crew.

The company would not reveal which airlines it is in talks with but said that “a number” have signed up.

Simon Pont, CEO, ECR Retail Systems, said: “Airlines are increasingly facing challenges around increasing ancillary revenue and improving the passenger experience. This service enables airlines to increase revenue incrementally at a global scale, based on the provision and sale of tickets to passengers, through ECR’s sophisticated MPoS technologies.”

“The service will help airlines to take advantage of in-flight sales by cabin crew, and can play a role in improving the customer experience and passenger perception, by positioning the airline as one that provides value added services to customers during flights.”

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