Tour operators

Tourico Holidays unveils tech to support travel distributors

Posted by Phil Davieson
Tourico Holidays unveils tech to support travel distributors

Client-facing technology designed to support travel distributors has been unveiled by wholesale travel brokerage Tourico Holidays.

Olympus X is a proprietary platform designed to help travel distribution clients improve inventory accuracy, identify hotel deals with the highest profit margins and increase sales

The interactive dashboard also provides detailed monthly reports where clients can view all bookings, total room nights, cancellation ratios, average daily rates (ADR), year-over-year and month-over-month growth and the best hotel opportunities for boosting profits.

Olympus X also enables the Hotelbeds Group-owned company to view client inventory and bookings and offer its sales support.

The platform can help identify high-margin hotels and exclusive deals, Tourico’s selection of pre-purchased blocks of hotel rooms, that a client may be missing from its inventory.

The programme maps out a client’s sales region and ensures inventory from that area is current, while prioritizing the best hotel deal options.

It enables Tourico sales managers to monitor client trends, recognize areas of opportunity, and help clients strengthen their margins.

Several industry-wide problems led to the development of the professional services technology. Until now, sales managers did not have visibility into clients’ systems regarding Tourico product, making it difficult to identify how to improve sales and profits.

Fragmentation of information and business tools was also a primary obstacle for clients, preventing them from improving their reaction time and efficiency.

Professional services vice president Lev Koutamonov claimed: “Olympus X is truly the first all-inclusive, interactive platform for travel distributors that not only allows them to capture real-time data that is critical to day-to-day operations, but it also identifies areas of potential improvement and growth.

“Never has there been a singular platform that proactively updates and assists travel distributors with their business, and offers them the automated reporting that brings it all together.

“Between great company leadership, a team of highly qualified engineers, developers, and programmers, and working directly with clients on process improvement, we were able to create a solution to a longstanding industry issue.”

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