ATPCO and Routehappy have announced a partnership to integrate both companies’ products.
The firms aim to accelerate the pace at which airlines and distributors can deliver a richer flight shopping experience to consumers by bringing together ATPCO’s fare and ancillary data with Routehappy’s merchandising content platform, Routehappy Hub.
With the integration of the ATPCO sub codes into the Routehappy Hub, they companies say airlines and distributors can now consistently present and merchandise any ancillary product in a visual, more consumer-friendly way.
The sub codes cover hundreds of ancillary products, from premium cabin upgrades and checked bags to more things like deer antlers from a passenger’s recent hunting trip, or pre-ordering on-board champagne.
“ATPCO is embarking on a transformation that embraces the needs of airlines to remain highly differentiated across all distribution models,” said its chief executive Rolf Purzer.
“Routehappy has made innovative achievements in rich content merchandising. So combining the depth, reach, and reliability of ATPCO’s fare and ancillary data with the Routehappy Hub was a logical next step for us.
“The efficiencies we create between airlines and the market has made us a trusted partner at the center of the airfare distribution ecosystem. By working with Routehappy, a leader in the management of rich content, we are further enhancing our distribution capabilities to meet the evolving needs of the entire industry.”
Routehappy and ATPCO are also exploring durther integration of ATPCO Optional Services and Branded Fares with Routehappy Hub, which will help airlines turn fare attributes like priority boarding and seat selection into merchandising content.
Routehappy chief executive Robert Albert said: “Given that airline ancillary revenue is growing in the billions of dollars each and every year our partnership presents a huge opportunity for airlines and distributors.”
Routehappy recently added new advanced features into Routehappy Hub including Pseudo City Code (PCC) restrictions, which allow airlines to control and restrict access to their content to travel agencies.