Tour operators

Online bookings rise at UK operator Thomas Cook

Posted by Ben Ireland on
Online bookings rise at UK operator Thomas Cook

More Thomas Cook customers are booking online now than before.

The percentage of sales booked direct on the internet with the tour operator jumped from 40% to 43% during 2016.

The change was announced at Cook’s annual general meeting on Thursday, February 9.

“This is a direct result of the work we have done to improve our web functionality,” said chief executive Peter Fankhauser.

The sales of add-on ancillaries like airline meals, seat selection and upgrades also rose 9%.

Thomas Cook reported a “solid start” to 2017, with the overall summer 2017 programme 31% sold already.

But the company said it remained “cautious” over the political and economic outlook.

Greece has now become Thomas Cook’s number one destination, with bookings up 40% this year.

Shareholders yesterday voted in favour of the payment of an £8 million dividend.

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