Former Youtravel chief Bedlow to replace Shuker at Alpharooms helm

Alpharooms.com managing director Jamie Shuker is standing down and will leave the company tomorrow (Friday).


He is quitting the hotel booking agency after five years in the role to “explore new opportunities”.


Former Youtravel chief executive Jacky Bedlow is joining the company as chief commercial officer, taking over the bulk of Shuker’s duties.


Bedlow, who previously worker for Hotels4U/Medhotels,  will report to chief executive Jason Fry.


Shuker said: “I’m very proud of everything we’ve achieved together in growing the business to over £100 million total transaction value.


“Jacky is a great appointment and we’re excited about what she’ll accomplish.”


“I will really miss working with the amazing team we’ve built and wish everyone at Alpha all the best.”

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