Leading attraction business Leisure Pass has brought in travel and technology specialist Ian Wheeler to join the board as non-executive chairman.
Wheeler has a boardroom background in growing profitability through strategy development, marketing innovation, brand development and commercial partnerships.
Leisure Pass said he will help steer the group’s continued growth, with particular focus on product innovation and expanding the its pass portfolio into new locations.
Leisure Pass Group chief executive Ted Stimpson said: “Technology is at the heart of our business and is the driver for ambitious growth plans.
“Ian’s expertise in travel tech and innovation is a valuable asset to the Leisure Pass Group board as we continue to shape the future of the multi-attraction pass industry.”
Wheeler currently serves as non-executive chairman of air-fare analytics provider Infare, president of online travel content aggregator Travelfusion and non-executive director of homeworking agency Travel Counsellors.
He said: “I am delighted to join the Leisure Pass Group board – we have many opportunities ahead of us and a talented team.
“Our priorities include expanding pass awareness, growth into new geographies and product innovation that creates additional value for pass customers, attraction partners and trade partners.”
Operating in 37 cities in 17 countries across five continents, Leisure Pass enjoys a 65% market share in the global multi-attraction pass sector.
Its offering encompasses the ‘Great Cities’ collection of all-inclusive passes, including the London Pass, New York Pass and Hong Kong Pass; the ‘Go City’ collection of flexible passes in 21 global cities; and partnerships with third party city card operators to whom the company provides its operating technology and digital marketing support.