Tour operators

Ryanair continues site development with destination guides

Posted by Phil Davies on
Ryanair continues site development with destination guides

Ryanair is further developing its website with the introduction of an online guide to the airline’s 186 destinations.

Information ranging from accommodation, shopping and nighlife through to maps, transfer services and car hire is available for each location across 30 countries.

Users can also use a new route map, listing every destination by departure airport and the lowest available fares and routes.

A smartphone app will be launched later in the summer, along with mobile boarding passes and a mobile-responsive website, with tailored family and business services to follow.

More than two million passengers have already signed up to a ‘My Ryanair’ registration facility, allowing them to create their own personal profile and securely store their details, enabling them to make faster bookings and check-ins.

Chief marketing officer Kenny Jacobs said: “Ryanair.com attracts four million visitors every day, making it Europe’s favourite travel website, and we are continuing to improve its usability and content.

“We are pleased to introduce these city guides, offering our customers information on the 186 exciting places we fly to in Europe and North Africa.

“This is part of our ongoing commitment to keep improving the digital experience and we see destination content as an exciting part of how the Ryanair.com platform will develop.”

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