Online Italian city experiences marketplace ItalyXP has appointed Affilired to manage its global marketing programme.
As one of the key markets identified, the UK will be the first market to see activity ahead of the rest of Europe and other key source markets.
The tie-up is aimed at extending ItalyXP's brand awareness and increase lead generation through AffiliRed’s specialism in performance marketing in travel.
Saverio Castiletti, co-founder and chief executive of Italy Experience, said:
"Affiliate marketing will play a major role in our online marketing plans this year.
“We have partnered with AffiliRed because of its extensive experience and proven track record in the travel industry.
“We are delighted to be working with the team as we push to expand our horizons globally."
Diego Gomila, chief executive and founder of AffiliRed, added: “ItalyXP has fast become one of the major travel networks for holidays in Italy.
“They offer high quality products with an extensive range of options and destinations. Performance marketing will help to drive quality leads and elevate the brand which will establish the company on a global scale.”