Social buying start-up Make it Social has unveiled new payments technology using PayPal to reduce administration for group bookings.
The Edinburgh firm says it has listened to client feedback to develop the new system which it claims is unique.
The launch of Group Money Back was announced this week at PhoCusWright Europe in Dublin.
Eddie Robb, Make It Social's chief executive, said: “We are very excited to announce this new and unique solution to help grow both groups and group size by launching “Group Money Back”.
“We know that offering a financial incentive does work in growing group size, but we have turned group discount on its head, from being Money Off to Money Back.”
Group Money Back works by allowing customers to do a one-off registration.
They can then set different discount values for different numbers of guests so, for example, a £100 product can be discounted by 5% for 6 guests, but can go to 10% for 10 or more guests.
The client has no worry of dropouts, as opposed to traditional money-off discount schemes which give all guests immediate discounts but without the group necessarily achieving the required size.
With Group Money Back the discount only comes into effect when all guests confirm and pay in full.
Make it Social’s ‘Book Socially’ button can be added to websites to allow groups of friends to collaborate on a booking.
This gives customers a more user-friendly way to organise a group trip and offers travel providers the chance to tap in to peer-to-peer recommendations within customers’ social networks.