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S7 Airlines enhances distribution through OpenJaw platform

Posted by Phil Davies on
S7 Airlines enhances distribution through OpenJaw platform

Russian carrier and Oneworld alliance member S7 Airlines has enhanced its distribution through use of the OpenJaw t-Retail dynamic online selling platform.

The platform provides independent flight shopping and merchandising of a full range of air and non-air products, enabling users to plan and book their entire trip across the omni-channel, and allows customers to shop across S7’s own and partner networks, through codeshare and negotiated pro-rate agreements.

Air ancillaries and high margin ground ancillaries, such as hotel, car, insurance, and transfers, will be available for cross-sell within the booking flow for increased conversion rates. Future phases include dynamic packaging.

The airline’s e-commerce director Dmitriy Chuyko said: “The OpenJaw t-Retail platform has enabled us to deliver the next phase of our strategy – to become the best Russian one-stop-shop for travel related products and services.”

OpenJaw chief executive Kieron Branagan said: “From the outset, S7 Airlines wanted to move away from the traditional airline model and become travel retailing innovators.”

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