Fáilte Ireland will take over the responsibility for the existing four Irish destinations in the ArrivalGuides network and add a further seven. A Dublin guide is currently published in partnership with Visit Dublin.
Destination NSW will take over the responsibility for the destination guide for Sydney, and add a further nine local destinations in New South Wales.
The system allows destinations to update content directly and then see it live with more than 170 travel companies, including Qatar Airways, Ryanair, Air Berlin, Flybe, Hotels.com, Booking.com, Odigeo Nordic, Tiger Airways, Jetstar, Webjet and Harvey World Travel. Recent additions include one of the leading Chinese OTA’s eLong, HomeAway UK and Zuji.
Chief executive Magnus Aideborn said: “We are already today the leading global provider of constantly updated high-quality destination information generated by the leading local experts, the official tourist bureaus.
“Partnership with national and regional tourist offices will allow us to add new destinations at a greater speed than working directly with each destination.”