Cunard Line’s online presence in multiple international markets has been overhauled with the creation of a digital hub with real-time views of the company’s three ships.
The content-rich brand platform claims to include improved navigation, giving users quick access to specific details about ships, itineraries, excursions, accommodation and fares.
The new site allows visitors to see what is happening on a particular ship in real time, providing a glimpse of life at sea on a Cunard cruise.
The look and feel of the brand platform is influenced by the ships themselves, with design cues inspired by the art deco era.
The site has been designed to work across tablet computers – devices which are more likely to be owned by Cunard’s key audiences, according to marketing and technology firm LBi which carried out the work.
The new site is the first activity LBi has worked on as part of a long-term deal with the cruise company.
Claire Hazle, head of digital marketing at Cunard parent Carnival UK, said: “We’ve worked with LBi to create an online experience that evokes the glamour and luxury of a Cunard cruise.
"Now our customers can experience our heritage and the legendary treatment they receive onboard Cunard’s liners, the moment they go online.”
LBi group creative director Simon Attwater added: “Cunard stands for impeccable service, elegance and glamour. When designing this new digital showcase we wanted to bring to life the experience of being on a Cunard cruise.
“The site even allows us to place visitors on board a particular ship at that particular moment in time, so that they can experience life at sea (or in port) as it happens.”