Choice Hotels International is to sell through leading online travel agency Booking.com.
The deal expands the reach of the multiple Choice Hotels brands covering 6,200 properties to consumers in 180 countries through an increased online presence.
It will help the hotel franchise company develop future business relationships, especially in the international arena where it has a strong presence.
Global distribution and loyalty senior vice president Robert McDowell said: “Our guests are constantly changing the way they shop for and book hotels.
“Choice Hotels is making sure that we keep up with consumers and offer the best rates and options online to meet their needs.
“That’s why we are extremely pleased to be working with Booking.com to further strengthen our distribution platform.
“Since Booking.com is known for its great product, international customer base and cost effectiveness as an OTA, we are sure to see even more traffic to our franchisees hotels.”
The agreement provides both parties with “flexible terms,” according to a statement.
It also gives Choice Hotels the opportunity to diversify global relationships with leading OTAs and expand its online presence to reach new customers.