Kuoni has re-launched its website this week in time for the busy January booking period, offering revamped and uncluttered pages with clear navigation, as well as a micro-site for the company’s New Year campaign.
Kuoni.co.uk has been refreshed and now boasts hundreds of Kuoni Insider comments from experts around the company, sharing their personal travel experiences and recommendations.
Among the new features are an enhanced holiday search facility, where customers can search by holiday type, such as all-inclusive, sustainability or spa, destination and also browse special offers.
To tailor the search criteria further, Kuoni has identified nine customer needs which include ‘go beyond’, highlighting holidays for experienced travellers, ‘mind, body and soul’ for stylish wellbeing retreats and ‘time together’ for special occasion holidays and secluded hideaways.
Matt Rooke, Kuoni UK ebusiness and publishing vice president, said: “After more than a year in planning and development, it’s really exciting to see a site that reflects our brand values. The website has a more contemporary feel in a simple and intuitive manner, as well as reinforcing our other brand communications and our strategy to deliver an exceptional experience to our customers.
“This project has really highlighted the passion, commitment and collaborative spirit across the company.”
Special occasion holidays such as honeymoons, birthdays and anniversaries are a prominent feature on the new website and have a dedicated micro-site to complement the launch of Kuoni’s January marketing campaign.
In response to customer feedback, region, country and hotel pages have also been given a facelift, providing users with comprehensive, content-rich travel guides and research tools for their holiday plans.
On each hotel page is a live and dynamic pricing calendar showing the current special offers, availability and prices. This calendar is available for 25 million Kuoni holidays to over 30 countries, which can be booked directly through the website.
The website also directs customers to call or email Kuoni for more complex holiday itineraries whereby the website can be used as a research tool before talking to a personal travel expert, to add the finishing touches.
Along with Kuoni’s other customer touch points, the website will play a big role in Kuoni’s January marketing campaign.