Ariel Herr has been named as vice president, communications and marketing services at Pegasus Solutions
She assumes management of Pegasus’ new communications and marketing services division, which manages all communication for Pegasus’s 18 offices worldwide with nearly 100,000 hotel clients, as well as global prospects.
Herr began working with Pegasus Solutions on the agency side in 2005 where she headed media relations for the launch of hotelbook.com.
Before joining Pegasus, Herr was executive vice president, client services at Forte Public Relations in Dallas.
Chief executive David Millili said: “Ariel has an unrivaled institutional knowledge of Pegasus, capably taking highly technical solutions and creating an understandable context for marketing them.
“In addition to the role she will continue to play as an engaged media strategist, she will bring an organised understanding of and response to the communication needs of our clients, employees, prospects and the broader industry.”