A Teletext Holidays-powered holiday price comparison has gone live on confused.com.
The development is part of an affinity deal between the two firms that will also see confused.com’s database targeted with holiday offers email marketing.
Victoria Sanders, Teletext Holidays’ managing director, said email communications to targeted segments of the confused.com database have abeen trialled and have generated additional calls.
Sanders said: “We see this as an important strategic partnership which opens up new opportunities for advertisers on the customer communications and we will be actively going out to talk to travel companies about how they can work with us and how we can get their deals and products to a larger audience.”
“As aggregators, there is a lot of synergy between the two businesses. confused.com is a trusted brand with a mass market customer profile very geared towards people who have an interest in saving money and getting the best deals. With close to 10 million active users this opens up a fantastic new customer base.”
“Our aim is to work with the confused.com team and understand their customers to ensure that when they are searching for the perfect holiday, we are sending them relevant emails that are opened and ultimately actioned.”
Mhairi Duffin, head of travel at confused.com said: “We are always looking to save our customers money, whether it’s on their insurance or how to help them find a holiday at a great price. We’re really excited to be working with Teletext Holidays to be able to offer this to our customers.”
Confused.com was launched in 2002 as the first price comparison website in the UK comparing a wide range of insurance including motor, home, energy, life and travel.
Its ethos is about saving customers time and money. The Teletext tie-up means confused.com customers will be able to compare prices from thousands of holiday offers, including packages, cruises and villa deals.
Sanders added: “We will be creating more affinity partnerships this year as we grow our online business and will be looking for ways we can work creatively with other brands to mutual benefit.”
“We will extend partnerships to our social media channels, to create exclusive offers for our friends and followers as well as targeted emails and powering online content.”