Worldhotels is developing a strategy of utilising social media to boost brand recognition and business for its hotels.
The independent hotels group is encouraging followers on Facebook to share their stories and photographs of special, undiscovered and off-the-beaten-track places they have encountered on their travels.
They are being given the chance to win a two-night stay at a Worldhotels property in New York, Montreal, Paris or Tokyo as an incentive.
The ‘What’s Your Hot Spot?’ competition is running until April 22 and follows a pre-Valentine’s Day Facebook campaign which boosted the company’s followers by almost 230%.
Global senior director of social media, OTA partnerships and innovation projects said: “Facebook activity is an integral part of our strategy to grow the Worldhotels brand, building a community of both business and leisure travellers who are passionate about their journeys.
“The power of social media in the global hotel business is growing all the time and Worldhotels is on track with our goal of being at the forefront of this.”