Better search engine optimisation and flash-free slideshows that can display on iPhones and iPads are part of a revamped Cunard website.
The overhaul of the line’s online presence is designed to boost unique visitor numbers which rose by 35% last year.
The line has also seen more than 750,000 views to its YouTube channel and a Cunard blog on the website has attracted 777,000 visits from 200 countries since 2009.
The company’s Facebook page has reached 55,000 fans while the brand has more than 7,000 followers on micro-blogging site Twitter.
The new-look website with a new homepage and improved navigation includes an infographic on flagship Queen Mary 2 which displays fun facts and figures about a typical transatlantic crossing. The template includes social media share buttons to encourage pass-on to friends.
The ‘We Are Cunard’ blog is being relaunched this week with improved navigation.
Managing director Peter Shanks said: “Research tells us that more and more passengers begin their journeys with us online, checking out our website, interacting on Facebook or reading the blog.
“These are key contact points where we can entice new people in, giving them a real sense of how exceptional a Cunard voyage will be, before they commit to making a booking, the majority of which will be with an agent.”
“In addition, many agents find the website a great resource for finding out just how well their customers will be taken care of on board.”
He added: “Keeping our online material fresh, accessible, engaging and relevant is the best way to bring the whole voyage experience to life and give people a sense of how special a Cunard voyage really feels.”