TripAdvisor has recruited Julie Bradley from Art Technology Group as its first chief financial officer.
In the newly-created role, Bradley will oversee corporate finance, investor relations, accounting, corporate development, human resources and real estate.
TripAdvisor Media Group generated $486 million in revenue last year.
The appointment comes six months after parent company Expedia announced plans to spin-off the online travel reviews site as a separate public company.
Bradley guided Art Technology Group to profitable revenue growth as chief financial officer and ultimately oversaw its acquisition by Oracle.
TripAdvisor co-founder and CEO Steve Kaufer said: “Julie is an experienced public company CFO, with an outstanding track record of delivering solid results for customers, employees and shareholders throughout her career.
“She is a welcome addition to our leadership team and will help us scale our fast growing business around the world.”
Bradley said: “I’m thrilled to join TripAdvisor at such a significant time in the company’s 11 year history.
“TripAdvisor has established itself as the ‘go-to’ source for travel planning and is effectively growing into new markets across the globe. I look forward to working with the TripAdvisor team to help maximise its financial performance and value.”