New package holiday operator easyJet Holidays is aiming to raise its profile through affiliate marketing in addition to national print advertising.
Specialist company Affiliate Window has been recruited to run a performance marketing programme through the easyJet Holidays website, a collaboration between the no-frills carrier and the Lowcost Travel Group. The affiliate programme aims to enlist new travel content sites and to build strong relationships with long-tail publishers.
The latest affiliate push comes after easyJet Holidays launched a hard-hitting price comparison campaign that claimed it was up to £436 cheaper than big two rivals Tui Travel and Thomas Cook and comes just four months after it announced an affiliate programme with Webgains. Affiliate Window said it was easyJet Holidays' secondary network to Webgains.
Sites focused on specific locations including Majorca, the Algarve, Costa Blanca and city break destinations are showing interest in become affiliates, the operator said. Affiliate partners have been offered API access to the site, alongside dynamic widgets which can be individually customised.
Customer offers and affiliate incentives, including a holiday to the Costa Del Sol, are being offered as a promotion to affiliates who join the programme. Affiliate Window partnerships director David Hall said:
“We look forward to helping establish many new affiliate relationships for the easyJet Holidays website. We engage these specific publishers by offering advice on monetisation and sharing opportunities on blogs, tweets, direct conversations and indirect introductions.
“Our long-standing relationships with the UK’s leading key affiliates, ensures that we can present all of the opportunities available through the easyJet Holidays website to a publisher community with the greatest reach and diversity.”
Tim Barclay, affiliate marketing manager for the easyJet Holidays website, said: “Their [Affiliate window's] Darwin communication platform will be instrumental in assisting seamless and continuous communication with affiliates to promote the key selling points of flexible holiday dates, and low deposits .
“Affiliate Window has accommodated the easyJet Holidays promotional material including the dynamic widgets and banners, which will help to drive affiliate activity.”