The World Travel and Tourism Council has named CNBC, National Geographic Channel and Sky News as its official broadcast partners for the next three years, with web advertising and email marketing a key part of the deal.
The aim is “to help promote awareness of the economic and social importance of the Travel & Tourism industry worldwide.”
CNBC, whic is the worlds biggest non-portal financial news site with 8.9m unique users a month, will start running WTTC banner ads from Q1 10.
WTTC will also feature as part of CNBC’s email communications to its database in EMEA, US and Asia, wiuth activity focused around key WTTC events such as its summit and awards.
In exchange, CNBC becomes the WTTC;s official media partner for three years, and wil provide anchors to moderate key WTTC debates. It will work with WTTC at other events including WTM while having an input its tourism economic research reports.
The tie-up with National Geographic Channel will bring WTTC to the consumers’ attention, driven by editorial coverage of the WTTC Summit and its Tourism for Tomorrow awards. There will also be an email marketing campaign to National Geographic’s Viewers Club members in the UK and Asia.