Mapway appoints Emma Allison to build on its nine million app users

Travel app Mapway has appointed a new marketing manager to help build on its nine million users. Emma Allison will join the consumer team, which focuses on public transport apps for cities including London, Paris, New York and Beijing.

Travel app Mapway has appointed a new marketing manager to help build on its nine million users.

Emma Allison will join the consumer team, which focuses on public transport apps for cities including London, Paris, New York and Beijing.

Allison previously worked for recruitment and technology business group, Brookfield Rose, where she headed up content marketing.

Mapway apps allow users to plan their journeys on public transport in 23 cities worldwide. Mapway’s most successful app – London Tube Map – has had over 15 million downloads.

Chief executive, David James, said: “It’s an exciting time for the business as we expand our focus on consumer apps so it’s great to have Emma on board. Her experience in marketing and PR will help drive us forward in creating greater brand awareness and increasing on our current nine million users worldwide.”

Allison’s focus will be to build on the six million annual downloads and half a billion annual sessions the company currently achieves, to hit a new target of Mapway apps being used over one billion times by 2017.

Allsion said: “It’s an exciting opportunity for me to join a company with such big plans for 2016 and beyond.

“With plans to further expand the functionality across our range of apps, the company focus is very much about extending the success we have had with our London apps.

“With my recent appointment and additional mobile developer hires in the very near future, the goal for the next 12 months will be to integrate our apps with more of the latest technologies in the market.”