Swedish digital video ad firm appoints Ajay Daved

Swedish online video advertising firm Emerse is strengthening its position in the UK by recruiting Ajay Daved as country director.

Swedish online video advertising firm Emerse is strengthening its position in the UK by recruiting Ajay Daved as country director.

Emerse has promoted several well-known brands including such as Shell, Boots and the Press Association.

Daved was the first staff member in UK for US-based AppNexus and also spent seven years at DoubleClick/Google before joining Emerse from Tremor Video.

He will focus on promoting the Emerse product range and building up a strong presence in London.

Company founder and chief executive, Carl-Johan Grund, said: “The UK has been a strategically important market for us ever since we began.

“We already have many significant customers here so it is very important to have a strong team in London. Ajay is our first set of ‘boots on the ground’ and we’re looking for more talent.”

Daved said: “Emerse offers highly competitive Swedish technology in a market that is growing incredibly fast.

“We are seeing more budget moving from TV to programmatic video marketing, for example, and it’s really only a question of time before TV media will also become programmatic.”