Qatar Airways has completed the first phase of its Iata New Distribution Capability (NDC) pilot with airline technology provider Farelogix.
The aim is to increase the volume and quality of offerings available for sale by travel agents using the Farelogix platform.
The Gulf carrier will offer agents and intermediaries an enhanced sales platform tool on which to showcase its premium services.
NDC is designed to provide users with a richer, personalised and dynamic interface.
Qatar Airways has been actively engaged in the evolution of the Iata NDC programme since it was first introduced in 2012, and fully committed to implementing the programme last year.
Chief executive, Akbar Al Baker, said: “In a world of growing choice, travel classes, routes and airline alliances, the overall passenger experience is key, from seamless journeys through to the very booking process itself.
“In this regard, I am delighted that the Qatar Airways pilot programme with Farelogix has now completed, with the roll out and implementation across the Farelogix platform.
“This additional level of detail showcasing Qatar Airways premium products will only enhance everyone’s understanding and experience of our airline’s premium products, before passengers even commence their journeys.”
Jim Davidson, chief executive of Farelogix, added: “Partnering with Qatar Airways to deliver this pilot has given us a tremendous opportunity to showcase the potential for NDC.
“Completion of this pilot is very exciting for both Farelogix and the airline industry at large.
“Airlines today are investing heavily in their product and brand. This pilot-to-production effort demonstrates that airlines can offer consumers a variety of choices consistent with their brand, delivered through a number of distribution channels.”