Cloud-based property management system start-up Base7booking is being taken over by hotel search site Trivago.
Base7booking´s advanced cloud platform gives hoteliers access to competitive technology, while Trivago has access to more than 120 million monthly travellers worldwide.
The Base7booking cloud platform was built by Swiss hoteliers who were not satisfied with the technology available to them.
Online accessibility allows hoteliers to operate and communicate with their hotel regardless of where they are. The platform is available in 17 languages, and hoteliers from more than 40 countries are operating their properties with Base7booking.
Integration of both platforms will enable hoteliers to connect with millions of travellers and drive direct bookings through their own websites.
Joining forces with Base7booking will enable hoteliers to keep control over their bookings and retain their entrepreneurial freedom, Trivago claims.
Managing director, Johannes Thomas, said: “We are aiming to unveil significant synergies and to unlock enormous opportunities for hoteliers and travellers.
“Trivago, with Base7booking, envisions hoteliers moving from pen-and-paper operations to digital property management, competitive direct booking capabilities and rates on Trivago with just a few clicks.
“This is going to be a big step towards empowering hoteliers to drive bookings through their own website.”
Base7booking founder, Frank Martin, said: “We are passionate hoteliers, dedicated to improving the increasingly demanding lives of other hoteliers.
“Our cloud platform makes technology accessible and saves them plenty of time and money.
“We are very excited to join Trivago as it will give Base7booking hoteliers access to their 120 million travellers.”