Farelogix strikes deal with flydubai to use its FLX Merchandise solution

Posted by Jennifer Morris on
Farelogix strikes deal with flydubai to use its FLX Merchandise solution

Image via Philip Lange /

Farelogix’s FLX Merchandise solution has been selected by flydubai as its merchandising platform of choice.

In implementing its new ancillary services program, flydubai will first use FLX Merchandise to create more flexible choices and offers in both business and economy class. While the initial integration is now complete, other customer-centric products and service options will follow.

Farelogix claims the platform will enable flydubai to enhance customer relationships through increased interaction, product differentiation, and customisation; optimize distribution costs and ancillary revenue and increase flexibility for its airline products and service offerings.

Ramesh Venkat, chief information officer at flydubai, said: “Product and service differentiation is a key part of our strategy as our network continues to grow. Integrated solutions are becoming an important part of the aviation industry.”

Jim Davidson, chief executive of Farelogix, added: “FLX Merchandise takes personalisation and merchandising to new heights by providing a virtually limitless choice of products, attributes, and dynamic business rules that flydubai can use to design and communicate targeted offers to customers with unprecedented flexibility and speed to market.”

FLX Merchandise supports retailing and personalisation across multiple sales channels, check-in kiosks, call centres, and travel agencies – direct or via GDS.


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