Digital advertising solutions firm Intent Media has partnered with Spanish OTA Budgetplaces to publish its search-driven adverts on its European sites.
The link-up enables shoppers on Budgetplaces’ sites to compare hotel options with other OTA and hospitality sites.
Christophe Dieterle, chief executive of Budgetplaces, said: “By giving shoppers price transparency we believe we’re providing convenience and building trust – so those shoppers will more readily book and, importantly, return to us again and again.
“We wanted an experienced partner that would bring a lot of business value to us and that includes being thoughtful about our customers’ user experience. In Intent Media, we’re confident we’ve found a good match.”
Intent Media has been expanding its presence in Europe, including in the UK, France, Germany and Spain, and currently works with more than 60 European publishers and advertisers.
“Budgetplaces does a great job attracting travel shoppers to their destination-focused sites, but not all those shoppers are ready to buy,” said Nick Morley, managing director, EMEA at Intent Media.
“By showing hotel options from Intent Media’s network of OTA and hospitality advertisers, we help Budgetplaces monetise a greater portion of that hard-earned traffic and reap the longer-term benefits of an increased repeat visitor rate and reduced customer acquisition cost — all while giving our advertisers access to highly-qualified travel shoppers.”
Intent Media specialises in working with travel firms, delivering advertising products powered by advanced analytics and customer ‘decisioning’.